What does this model do?
This model uses review data, comments, blogs and forum data to extract the explanation for the sentiment expressed towards a given aspect of a service or product feature.
Combined with our Consumer Sentiment model, you can use this model to identify the reasons why a consumer has given such negative or positive feedback. Answering marketers, product owners and researchers hardest question - what do or don't my customers like?
Who should use this model?
Marketers: Discover how your brand is perceived in the market by the people using your products or services every day, your customers.
Products Managers: Analyse customer feedback to develop better products.
Product Owners: Find whitespace by analysing competitor customers feedback and see where gaps are in your category.
Business Analysts: Look at consumer sentiment trends over time to see how yours and other brands are perceived in the market.
Customer Support: Use this model to process internal support tickets and external social media posts to ensure you're on top of any customer complaints that risk brand reputation.
Best model pairing?
Brand Name Detection