Our Principles

Deeper Insights is inspired by the incredible potential for AI and other advanced technologies to improve all our lives. We are committed to developing technology responsibly, where innovation leads to a positive, transformative impact on society or social progress.

What we believe

Deeper Insights was founded on the belief that some of the toughest, human problems could be solved through the power of artificial intelligence.

Today we work with some of the biggest brands to adopt new approaches to solving critical business challenges while improving operational efficiency, performance and reducing waste.

Read our customer stories

Ethical AI

As AI becomes more advanced, we pledge that our technology innovation remains fair and free from bias, that data is safe and secure and used appropriately to deliver intelligent solutions that improve lives for the greater good. We may choose not to work with companies who are deemed to operate unethically or do harm to the environment.

Our Approach to AI Development

DevSecOps culture

At Deeper Insights we empower individuals and groups through the use of self-supporting high-functioning teams. All teams are cross-functional, with access to data science specialty, engineering expertise and operations knowledge through each stage of project inception, design, development and delivery.

Agile principles

We follow agile principles, with a dedicated Scrum Master who guides the team and ensures best practice throughout a project.

Team Data Science Process (TDSP)

We follow an agile, iterative data science methodology known as TDSP which is a way to structure the development of data science projects and deliver predictive analytics solutions and intelligent applications efficiently.

Read the blog

Cloud Native

Deeper Insights is cloud native so we are able to develop and deploy value to customers quickly, and build systems that are scalable, secure and extensible.

Our tools


Award winning AI innovation

Clutch Top B2B Companies Global 2022
Clutch Top B2B Companies Global 2022
Clutch Top AI Company UK 2023
Clutch Top Chatbot Company UK 2023
Clutch Top Document Digitisation Company UK 2023
Clutch Top Machine Learning Company UK 2023

AI for good

Deeper Insights is passionate about solving problems that impact the world around us.

We regularly participate with organisations like these to try and solve seemingly impossible human hypotheses. This can be anything from using Machine Learning tools to detect single neuronal cells in microscopy images which could help new and effective drug discoveries to treat the millions of people with Alzheimers and brain tumours or using AI to analyse argumentative writing elements from students.