Customer Segmentation & Profiling using AI

Proof is a fast-growing technology tool that provides real time notifications for your website landing pages. To practice what they preach, we helped develop a system that would deliver targeted recommendations of social proof to Proof website visitors, based on their interests.

The challenge

Proof provides real time notifications for website landing pages. With thousands of users on-boarding daily to their social proof product, they wanted to be able to tailor what was being shown to each individual visitor. To do this, they would need to learn how to read anonymised customer data and behaviour triggers.


How AI helped

Deeper Insights™ (formerly Skim Technologies) worked with Proof to analyse their anonymised user data and create customer profiles based on-site visits, contextual information within each site, and user behaviour - ultimately trying to calculate the best content and behaviour that would lead to conversions.

Using Skim Engine we analysed the URL data to find contextual information that could be linked to each segmented customer profile group. Leading to learnings around the key drivers in each segment.

The result

Proof was able to receive hundreds of insights about its customer segments, enabling new feature development that would sing to their customers. In the future, this will enable Proof to deliver a real-time product that delivers great conversions and social proof for their clients.

“We've been blown away by the capability of Deeper Insights™ (formerly Skim Technologies). Their data science expertise and ability to deliver working models in such short order is exceptional. We're really excited about what we can do in the future with Deeper Insights, and how we can keep innovating with data to provide great value to our customers.”

Dave Rogenmoser, CEO, Proof