Our principles

Deeper Insights is inspired by the incredible potential for AI and other advanced technologies to improve all our lives. We are committed to developing technology responsibly, where innovation leads to a positive, transformative impact on society or social progress.

What we believe

Deeper Insights was founded on the belief that some of the toughest, human problems could be solved through the power of artificial intelligence.

Today we work with some of the biggest brands to adopt new approaches to solving critical business challenges while improving operational efficiency, performance and reducing waste.

Ethical AI

As AI becomes more advanced, we pledge that our technology innovation remains fair and free from bias, that data is safe and secure and used appropriately to deliver intelligent solutions that improve lives for the greater good. We may choose not to work with companies who are deemed to operate unethically or do harm to the environment.

Our approach to AI development

DevSecOps culture

At Deeper Insights we empower individuals and groups through the use of self-supporting high-functioning teams. All teams are cross-functional, with access to data science specialty, engineering expertise and operations knowledge through each stage of project inception, design, development and delivery.

Agile principles

We follow agile principles, with a dedicated Scrum Master who guides the team and ensures best practice throughout a project.

Team Data Science Process (TDSP)

We follow an agile, iterative data science methodology known as TDSP which is a way to structure the development of data science projects and deliver predictive analytics solutions and intelligent applications efficiently.

Cloud native

Deeper Insights is cloud native so we are able to develop and deploy value to customers quickly, and build systems that are scalable, secure and extensible.

Our tools


Award winning AI innovation

BSI ISO/IEC 27001 Information Security Management CertifiedCyber Essentials PlusClutch Top B2B Companies Global 2022Clutch Top AI Company UK 2023Clutch Top Chatbot Company UK 2023Clutch Top Document Digitization Company 2023Clutch Top Machine Learning Company UK 2023Tech Leaders AwardsAWS Partner NetworkGoogle Cloud PartnerComporate Vision Excellence Awards 2021Forbes Ten Best AI Consulting Firms 2022GoodFirms Top Artificial Intelligence Company 2022

AI for good

Deeper Insights is passionate about solving problems that impact the world around us.

We regularly participate with organisations like these to try and solve seemingly impossible human hypotheses. This can be anything from using Machine Learning tools to detect single neuronal cells in microscopy images which could help new and effective drug discoveries to treat the millions of people with Alzheimers and brain tumours or using AI to analyse argumentative writing elements from students.

Learn more about how AI can transform your business

Open blog post

ChatGPT: Technical Innovations and Business Impacts in 2023

One year of ChatGPT, its evolution, and business impact in 2023 have highlighted its technical advancements, open-source accessibility, and diverse industry applications, revolutionizing AI interaction in various sectors.
Open blog post

Navigating AI-Powered Image Creation: A Stable Diffusion Primer

Stable Diffusion marks a paradigm shift in generative AI, offering efficient, high-quality image synthesis. Its open-source nature democratises AI, fostering innovation across industries while balancing ethical AI practices.
Open blog post

Privacy in the Age of ChatGPT: Understanding LLM Data Protection

Explore strategies for balancing privacy with AI and LLMs like ChatGPT. Learn about enterprise solutions, HIPAA compliance, Zero Data Retention, and the advantages of custom, locally-hosted AI models for optimal data security.

Start creating your AI development plan

Deeper Insights
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Skim it Ltd t/a Deeper Insights is a private limited company registered in England and Wales, registered number 8858281. A list of members is available for inspection at our registered office: Camburgh House, 27 New Dover Road, Canterbury, Kent, United Kingdom, CT1 3DN.